Our Opportunity
The opportunity exists for candidates committed to liberty to win Congressional seats in the 2010 election. But it will not just happen. With the right plan, the liberal majority in the House of Representatives could be replaced. We believe a committed, energized, and focused electorate will advance to polling places this November and send a clear message to the White House.
Given the fact that the country is largely center-right, the Left spends a tremendous amount of money to have an impact. With equal resources, we will reverse their agenda and permanently put them on the defense. The Campaign to Restore Liberty will provide the strategic catalyst needed to send this vital message.
The goal for the Campaign to Restore Liberty in 2010 is to return balance to the United States House by electing more Representatives committed to freedom. We will target 55 congressional races with a goal of winning 39 additional seats. If this occurs, conservatives will gain control of the House chamber and the Pelosi-led liberal agenda will be derailed.
The focus for the Campaign to Restore Liberty is to:
- Defeat the liberal legislative agenda by replacing liberal voting members of Congress with conservatives
- Educate, motivate, and activate voters within the targeted Congressional Districts
- Provide challenger support
- Offer district issue polling and incumbent voting record data
- Identify unregistered and inactive voters and educate them so they register and vote
- Determine depth of disaffected and frustrated voters within the district by working with Tea Party movement representatives
We plan to engage a grassroots campaign focusing on:
Training
- Candidates to maximize voter turnout in target districts
- Campaign managers
- Activists
Communications Avenues
- Create and sustain a thought-leadership platform
- Frame the debate to a single question: Is Freedom advancing?
- Use poll-tested messaging
- Set the contrast between candidates
- Set the agenda based on voters' terms
- Stay on message
- Sync earned and paid media
- Challenge conventional wisdom
- Respond to false attacks from wherever they come
- Confront media biases head-on
- Use conventional and unconventional media to get out our message
Voter Engagement
- Build coalitions to support and turnout for our candidates
- Neutralize and suppress opposition enthusiasm
- Target and generically turn out our natural allies
- Direct mail and phone campaigns
- Run TV and radio ads designed to engage and turn out our voters
- Run ads in new media including using social networking
- Target literature drops and pass outs
- Utilize the pamphleteering method of education, using digital media
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